Café Britt and the Doka estate are two prominent companies in Costa Rica and are very important to the coffee production and roasting processes. Café Britt and Doka are both in the production of coffee but are part of different parts of the supply chain. Doka is mainly focused on the production and harvesting of coffee beans. They grow their own coffee trees on the volcano Poás, as the soil is better for growing the coffee trees near the volcano and the higher elevation produces better coffee beans. Doka goes through the process of growing the coffee trees from a seed, and harvesting them. Once they harvest them, they soak them and sort them into those that are truly ripe and those that are of lower quality. Once they are sorted, they are peeled, they are soaked and dried. Doka does this whole process, which is the supplier part of the supply chain. They take and grow the raw material, and then manufacture it so that it is ready to be exported to different countries or to other companies. They are part of the raw material growing and initial processing. Café Britt on the other hand buy coffee beans that have already been processed and dried from companies like Doka. Café Britt is a roasting company so they roast the coffee so it can be sold to customers or other companies. This makes them the manufacturer and distributor of the coffee. They connect companies like Doka who produce the coffee beans and the customers who buy the coffee to drink by roasting and packaging the coffee beans for sale.
Café Britt has many strategies that affect their design process and contribute to their financial success. One of the main strategies Café Britt uses is they are constantly innovating. With their team always innovating and looking for new products they can make they are able to ever expand their company. They come up with new ideas that are turned into products which are then sold, allowing them to make more money and flourish as a company. Café Britt has also expanded their company from simply roasting coffee, to producing chocolate candies, and expresso machines and other products that are used with the espresso machines. They have also looked into broaden their reach to other countries by having stores and products that are country specific using raw materials from those countries in their products. Their massive innovation efforts have allowed Café Britt to have a lot of financial success, and will lead to even more success in the future. They are expanding their market to try to get more people to buy their products and reach a wider audience of customers.
While Café Britt is a prominent company in Costa Rica, and the tourists love it, however the Ticos do not drink the coffee. This is mainly due to the cost of the Britt coffee. It is expensive compared to the other, coffee of almost equal quality that is cheaper. With the mass amount of coffee produced and sold in Costa Rica a cheaper and almost equally good coffee is what the Ticos buy rather than the much more expensive coffee that is better but not by very much. For while the quality coffee Café Britt produces could not legally be sold in Costa Rica, as the higher quality coffee was only allowed to be exported. This caused the Ticos to not have access to the gourmet coffee that is Café Britt. This is something that can contribute to Ticos not drinking Café Britt. Before they were legally allowed to purchase the Café Britt coffee, they were drinking cheaper but almost equally good coffee, so they generally stick to that coffee.