Day 5: Okay, Starbucks, I see you!

Today was the perfect day to walk into Milan and enjoy the city!

This is my usual breakfast at the hotel! The kiwis are always awesome, and the croissant is filled with Nutella.

After a light breakfast at the hotel, we took the subway to the Duomo where we found the Starbucks Reserve Roastery.

The roastery is built inside of the old historical post office. The building was empty for a long time after the post office closed before Starbucks moved into it.

Reserve roasteries are different in that all of the coffee they serve is roasted and ground in house, and their selection is a rotating, limited supply of rarer coffee varieties. This is the first Starbucks of any variety in Italy, and the first European Reserve. It is entirely different from an American Starbucks in how they prepare their drip coffee, bake all of their goods in house every morning, and even serve alcohol alongside their coffee. They don’t serve frappuccinos, either! Honestly, I’m a little spoiled by this Starbucks. The black coffee is mindblowing in how sweet and not bitter it is!

It’s interesting to see the success that Starbucks has had in Italy, a country whose residents live and breathe for coffee, particularly the cappuccino. The idea of drip coffee, or americano, is still not very popular among Italians, so to see the wild success that Starbucks has had is really something. For the first few months, the line was out the door to get a taste of Starbucks!

We walked around Duomo and Galleria for a bit, and enjoyed seeing different street buskers perform and the beautiful weather. After a pizza lunch, we met up with Luca again and headed to Navigli, where the Armani museum is located.

Armani’s entire collection is available to the public through digital archives that can be accessed when visiting there. It is a great resource for young designers, and Giorgio Armani strives to inspire young designers and students to be their own trendsetters, comfortable in their own skin and own style. To quote him, “Elegance is not about being noticed. It is about being remembered.”

I really enjoyed the Reserve and the collection, and I look forward to more company visits tomorrow to learn more about Italy’s rich textile history!

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