Today our group visited the Wargaming Company in Nicosia. One of the first things that was told to us is how the company runs on a work-life harmony basis. I have seen similar situations in the United States. However, these companies tend to have a larger number of employees in the office than Wargaming does. For example, Facebook and Google tend to have similar amenities to Wargaming, such as a gym or cafeteria. The methodology behind supplying the employees with such amenities is that an individual’s job is a part of their life and should not be a separate entity. One could also argue that an accommodating workplace brings employees together as a team by fostering relationships.
However, I was once talking to an economics professor during a walking tour of Dublin’s Silicon Docks, where many multinational companies are. The professor had the standpoint that providing employees with more than necessary amenities traps the workers in a way. The Wargaming Company does not appear to be intentionally keeping its employees dependent on it, but this topic is something to keep in mind when discussing work-life harmony.
In addition, I found the company’s target audience to be unique and interesting. Wargaming mainly markets to individuals that are 30+ rather than the young adult audience that many other gaming companies focus on. This gives Wargaming its own section of the market and decreases its competition. I was intrigued by its marketing strategies, especially its collaborations with celebrities that are more popular with the older generation. This method of advertising sets the company apart from its competition and specifically attracts its desired audience.
Wargaming also has a different form of supply chain than other companies with physical products. Since they produce a low among of physical copies of their games, 5.8% of their total output, the company can be responsible for the majority of its supply chain. I believe this makes it easier for Wargaming to control the efficiency of its production and distribution process and regulate it more conveniently.