Management plays a major role in each of the following places: Coffee farms, coffee mills, roasters/exporters, cafes, and lastly customers. Coffee farms are where it all begins, throughout our six tours of the plantations i have learned a lot about each of the previous steps. Firstly, coffee farms must have excellent management. The mangers at a coffee farm need to be true to their value and consistent in their rulings. If the farm has many workers, the farm may Edd many managers to watch aver everything. Managers are responsible for everyone from the owner to the coffee pickers. In order to have a productive head-of-company, all managers must be in harmony when discussing business decisions that will effect the future of the company. They also must have good relations/system with the pickers; without the the pickers, there is no coffee, without coffee, there is no farm. Other than Dota and Life Monteverde, the farms have paid the workers a flat rate per cajuella. The previous two have decided to incentivize the workers; the pickers receive more money for a pure red basket of coffee beans. Other important decisions managers need to make in order to run a farm is the number of employees, how to be sustainable, and how to manage the pests to prevent a bad crop season.
A fascinating decisions managers at every coffee mill need to make is how to split up the good and bad beans. The good beans are the dense, red beans that fall to the ground and the weaker beans are the ones that float onto of the water. The managers are then asked with the job of making sure the good quality beans get separated from the lower quality beans. In most cases all of the first grade beans are exported to forgiven countries and big brands that will pay good money foe the beans. The second and third grade beans are mainly kept in Costa Rica for consumption by the TIcos. My ignorant self thought there was never really a discrepancy in the quality of coffee beans. I now know that the Costa Rican coffee mills sell the good beans abroad and keep the lower beans within the country.
The main decision when talking about exporting the product is whether of not to outsource their transportation or keep it in house. Most coffee companies elect to outsource their exportation of the beans. The reason managers often elect to outsource the transportation is because the growing season is only a few months a year. It would be inefficient to hire a full time worker or even buy trucks when they would only be used a small portion of the year. What I did not know before this trip is that each coffee transport must come with many papers saying the coffee is safe to use and nothing has happened to it during the transportation process.
I am going to group the last two categories (cafes/customers) in the same group. The reason for the grouping is managers are relatively hands off when it comes to the cafes and customers. For example, they just make the schedule and make sure everything is being run correctly. It is more the employees doing the leg work. They produce the products for the customers and assist them if they need anything. In coffee shops the mangers simply meed a good marketing team. As long as there is a good marketing team, the coffee shop will flourish. The managers will need to make some executive decisions such as who is on the team, where the store is located, and what products will be sold. It is on the marlin team’s shoulder to ensure the customer feels at home and the store is convenient for the costumer.