Day two in Verona started with a breakfast at the new hotel. Just like the hotel in Milan, it featured light pastries and cold cuts. We stared our day with a bus ride to Nuova Accademia del Design. NAD is a design school for both graduates of high school and other colleges. They feature 3threeyear programs in visual design, interior design, and fashion design. The students are familiarized with work environments at the end of their courses. Many participate in international contests for their respective passions. For example, we viewed two students’ projects on interior design. The goal was to design a high-end hotel room in a city of their choosing. The first student designed a hotel room for Hamburg. Because Hamburg is industrialized, the student believed that integrating greenery into the room was essential. The interior walls were partially open and closed only by hanging plants. The room was heavily reliant on wooden furniture. After the interior design showcase, we viewed projects for fashion design. Three students designed dressed for a fashion show. Each featured a specific point of emphasis from a designer, like long, open sleeves or colorful layers for a skirt.
We went to a mall in Verona for lunch and shopping. I had a wrap with some ham, tomato, olive, and cheese. After lunch, we split into smaller groups and went shopping. A lot of the stores were very similar to American stores. I grabbed a sweater off of the clearance rack at H&M. I think I’ll need the sweater because the clean clothes supply is dwindling.
After lunch, we had a company visit to Mero & More. This company is part of a fashion consortium of Italian companies. It is a part of a much larger, but local, supply chain that takes pride in “made in Italy.” There is virtually no market for their type of product in the Americas, though. They produce goods that are somewhere around the lower end of luxury goods. Many of these products in America are branded, and, thus, priced higher. Mero & More creates samples for potential clients, receives orders, creates prototypes, marks the fabrics for cutting, cuts the fabrics in mass quantities, and ships the cut pieces to a sewing company. They are part of a larger supply chain. Being a relatively small company, they can quickly adjust to changes in the market and change production based on clients’ needs. Larger companies are not able to change quickly and must anticipate trends in the fashion market.