Day 11: Innovation

Today, we had a day of lecture and a bus tour. The lecture was about innovation. Our lecturer, Exequiel Banga from Codika, talked about innovation in health care. He stated that innovation is something that has not happened before and it is an adaptation for survival, just similar to Darwinism. One of his company’s idea/product is called Fivi. This product’s purpose is to not make people wait in any lines. Instead, they would sent text messages for their appointments and reservations. This had the potential to be in any market, but it was the company’s first big failure. The company had hopes of success in the restaurant market, but they did not take in consideration that restaurant customers can just leave the restaurant and ignore the text. However, this product thrives in the health care industry because people are more likely to come to their appointments and not cancel. The company has adapted Fivi to make sure that it is succeeding in the appropriate markets.

The second part of the day consisted of a tour of Buenos Aires, specifically in the La Boca area. This neighborhood has tried to maintain the traditions of tango as well as art. They have repainted all of their colorful walls of community houses and buildings. Maintaining tradition is difficult since globalization allows a decrease in traditions and an increase in “cross-cultural” culture. As mentioned in the lecture, innovation is doing something that has not been done before for survival. I think in order for a cultural area to survive and maintain its traditions, it should innovate and renovate into a touristic attraction. La Boca was able to succeed in this because clearly, I saw a lot of tourists, including our group, exploring and enjoying the area. A lot of vendors spoke English and were very welcoming of tourists from all over the world. But despite the successes, the living condition of this area did not seem to be correlating to the success of tourism. Our tour guide did specify that La Boca is the poorest neighborhood in Buenos Aires. Even though this area succeeds in maintaining traditions, the area still needs to work on making the living condition more desirable for the residents.

Not just in Buenos Aires, in my home country, Japan, traditions have also been dying. But, they take advantage of the new generation’s favorite market, social media and our love of photo sharing, to attract tourists and natives to do a lot of traditional activities and visit traditional places.

Tomorrow, we have our last site visit and then on Friday, we have our final presentations. This trip is coming to an end so quickly…

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