Today we visited Cafe Britt, where the quality of the coffee is insanely good. However, we were told about how Ticos don’t drink Cafe Britt coffee and prefer other brands. To figure out why this is the case, I asked the person who knows the most about Costa Rica that I know; Mama Tica. My Mama Tica explained that she absolutely loves the taste of Cafe Britt coffee, but doesn’t ever drink it due to its price. She told me how other coffees are also very good quality (not as good as Cafe Britt) but are more affordable. According to her, this is the mindset of all the Ticos and the reason why they drink other brands (1820 is her favorite).

When it comes to Cafe Britt’s role in the supply chain, it separates itself from Doka due to the fact that they focus on roasting and selling the beans themselves. They have over 4,000 plantations in Costa Rica that they acquire beans from and Cafe Britt roasts the beans to different blends and distributes them to other countries like the US, Mexico, etc. They sell their product from their own website and as a product of their own company. In comparison, Doka goes through the whole process of having a plantation themself, roasting, packaging, and selling to big-name companies like Starbucks.

Finally, I am going to talk about how Cafe Britt plans effectively to achieve financial success. To do this, I am going to talk about how they integrated their stores into Marriott hotels. When Marriott first expanded their presence to Central America, Cafe Britt jumped at the opportunity to work with them right away. By making a presence in such a large chain of hotels so early on, they were able to grow their business and financially prosper. Planning ahead, (in early stages) allowed them to have success over competitors and opened their product to a whole new market of customers.