Going to Café Brit was a very interesting experience. It was very noticeable that they take a different approach when it comes to making money compared to Doka. They are very heavy on expanding the company to many different things. During the presentation the speaker explained that a big part of this was due to covid. Covid had a big toll on the company negatively which he expanded by saying it was due to their lack of presence in the domestic market. To fix this they decided to make a profit from things other than coffee (for example their most popular product: t-shirts). They decided to sell their product in multiple countries such as Mexico, US, Germany, France, and more. They sell in airports, and to some of the biggest coffee companies such as Dunking and Starbucks.
They also make a lot of their money off tourists. They have decided to focus a lot on their tours, and I could tell. It did not feel as if they were force feeding information down my throat. The tour guys were hilarious, they kept feeding us coffee, and they also let us interact with the demonstrations.
From visiting Doka and coffee brit I realized that a big part of a successful company is sourcing. For example, a lot of Costa Rican’s do not want to work in coffee plantations. To find a solution Doka hired workers from Venezuela and gave them really good incentives to stay. Another example is that Café Brit does not grow its own coffee instead it sources it from 4000 different plantations around Costa Rica.