In the business development of Grob, they focus on growth strategies through the Ansoff matrix. Market development, diversification, market penetration, and product development all play roles in new products and existing, as well as in new and existing markets. This theory allowed Grob to enter the aerospace industry which is important for now and ever-changing new technology to stay up to date. I learned their mission is the creation of a profound basis for decision making and derivation of strategic recommendations for decision makers to maintain and increase GROB’s competitiveness in current and future markets. Through market transparency, they can identify trends and requirements of the market which is what I mentioned when the presenter asked what business development means. Sales enablement and management reporting also play crucial roles in their role. I was surprised to learn that internal information which is the input of global sales and development exhibitions and customer reports, are part of their analysis sector and this valuable input is needed for new product development. I was not surprised to learn that they use the SWOT analysis just like us in college in their strategy impact of the evaluation part. I liked learning about how important lost order analysis is because compared to their competitors, they have to see why other companies would get a project opposed to Grob. Grob focuses on developing e-drives, machining, additive manufacturing, digitalization, battery systems, automation solutions, universal machines, and assembly technology. Maintaining high technological diversity is crucial at Grob and sets them apart from competitors, especially the other sites we saw like Continental. One of the challenging market environment factors they are experiencing is Donald Trump and the tariff taxes and working on deals/no deals with the U.S. I can’t imagine how difficult this struggle is because it keeps changing and is never steady for making business deals and for their development. There’s strong demand in the aerospace company and struggling automotive demand which made me think about how focus in technology are shifting. I liked the personal touch the presenter had as he now works for Grob after being in a student’s position like us as a teaching assistant for this specific program, so him really liking what he does to now be on the other side was pretty cool to know. I learned Grob is the market leader in stator hairpin assembly lines with a 42% market share with the main competitors primarily coming from China but they lack safety requirements and are rarely accepted by European car manufacturers. Grob’s also the market leader in battery module and pack assembly lines with a 32% market share in Europe and USA. I was surprised that Grob has such a high prevalence in the market share production sectors of these technologies but getting to experience the factory and its production was cool