PurSUIT of Happiness

We left the quaint town of Verona today and traveled back to the fashion industry’s global headquarters: Milan, Italy. During our trip — which as a fun fact, we drove around in the Verona soccer team’s bus, we visited three unique fashion companies.

First, we visited the Logistics Center associated with the Verona Fashion Consortium which we learned about yesterday. At the Logistics Center, we attended an overall lecture on their approach to business and then partook in a tour of the facility. As an aspiring industrial engineer, I was fascinated by the talk on e-commerce. This company is concerned with procedures which occur from the time a customer orders a product online to the time the product arrives and garners customer satisfaction. Although only about 6 euros of every 100 euros is spent online — which is less than global powerhouses like the UK, US, China, and Germany — this statistic is projected to increase in the future. The Logistics Center is concerned with properly adapting to Italian culture in terms of transportation, customer service, and quality assurance.

Afterwards, we walked next door for a tour of the Sartoria Cavour – Tailoring Company. This was a unique visit as the business tailors customizable suits. It was interesting to learn more about men’s high fashion. While there are only three types of suits, options are present in color, fabric — such as wool, silk, and linen, and cut in order to fit the body type and taste of the individual. We learned how certain suits and jackets are appropriate for various occasions such as for weddings, operas, and dinner out.

Then, we headed for a nice lunch in Borghetto, which is a quaint small village between Verona and Milan. The restaurant had a picturesque aesthetic because it was right on the water. We could see a majestic castle in the distance, which made it seem like a movie.

Afterwards, we went to our final company visit of the day which was held at MF1-Mario Faroni Knitwear Factory. This company designs and manufactures clothing for luxury brands such as Gucci. It follows a complex process from initial design to the final product. This process begins with designing an item on a computer program and later undergoes ironing so that clothes are ready to be sold in stores. MF1 also carries its own line called M2F which features reversible pieces made as unisex. These pieces are unique because not only do they cater to the individual client — and not strictly one gender — the reversible feature allows the pieces to easily convert from work to fun. I found it interesting that despite creativite flexibility, it is imperative that designers remain detail-oriented and plan out fabrics and colors from the beginning. We had a chance to explore the archives which was artfully divided by color and featured unique, durable pieces.

Then, we ventured back to Milan to check into our hotel and have dinner before relaxing with our friends. As I blog, I think it’s important to note that Italian fashion is more focused on creativity than organization. As a prospective industrial engineer, it makes me a little crazy to see the cluttered workspaces. However, it seems to work for Italy because of the emphasis that fashion is art first and a business second.



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