We started our day at UEF discussing Vietnam’s agricultural sector in the Mekong Delta region. Our teacher, originally from the Delta region, added a more personal element to a discussion that typically centers entirely on the economics of the area. Immediately after, we had our Vietnamese language class. It was very energetic, loud, and entertaining. Each table had multiple UEF and American students, which gave rise to constant conversation and easy access to help if needed. The Vietnamese language is fascinating; the grammar is incredibly simplistic, but the pronunciation is heavily reliant on tone and very difficult. I’m definitely excited for more language lessons in the future.
Later in the day, we heard a presentation from the CEO of GreenViet, a Vietnam-based company focused on sustainable construction. They primarily provide consulting services to businesses seeking to design environmentally sound and efficient buildings. The marketspace they exist in was essentially nonexistent a few decades ago. The company has seen immense success and growth thanks to its leadership. Sustainable infrastructure is a pressing global topic, and it is particularly prevalent in a country like Vietnam that relies heavily on its natural resources. GreenViet’s founder was very forward-thinking and began his enterprise at an opportune time, taking advantage of the push for sustainability. His “shark” mindset, which he spoke extensively about, encourages him to strike at every opportunity and not let anything go to waste. However, he also recognized the challenges surrounding foreign markets, with fierce competition and numerous legal hurdles to overcome, so he has decided to focus primarily on domestic efforts in Vietnam. Utilizing an aggressive mindset in the domestic market has enabled the company to grow significantly, effectively becoming a “big fish in a small pond.” As the rising tide of climate concerns continues, GreenViet can establish a foothold in global markets from a position of strength. All things considered, their position in local markets is mostly unassailable thanks to barriers to entry, while they pose serious competition to global players. It’s an enviable position that I hope to be in one day as an aspiring entrepreneur.
