Green Viet is a sustainable building consultancy group in Ho Chi Minh City. Mr. Quang, a co-founder, shared their business processes and industry insights today during our sight visit. He presented to us for two hours, starting with the company-specific info and transitioning into the macroeconomic forces influencing the industry today.
I found it to be incredibly impressive how Green Viet capitalized on the modern demand for increasingly sustainable systems in warehouses, residential spaces, industrial buildings, etc. Green Viet does most of their business locally. Mr. Quang mentioned that the highly nationalistic Vietnamese mindset carries over to the business world. Because of this, Mr. Quang feels Green Viet is defending their position in the market, fending off foreign competition by leveraging client relations and brand equity.
Green Viet’s success seemed to be majorly attributable to their talent acquisition practices. They hire recently graduated undergraduates, who have fresh technical skills and can be paid less relative to international talent and industry veterans. Mr. Quang also brings in interns from schools like Wharton — allowing him to acquire more top-tier talent without while still keeping payroll low. With fees for their services being low right now, Green Viet is able to stay afloat because of these savvy talent acquisition practices.
In a world with seemingly exponential energy needs driven largely by AI buildout, Green Viet certainly has their work cut out for them. Comparatively safe energy solutions like nuclear are being explored in Vietnam, but Mr. Quang told us there is a shortage of human capital necessary to begin developing nuclear energy facilities. In the meantime, Green Viet will continue working closely with solar energy to balance sustainability and energy savings with efficiency.
Green Viet is clearly a highly efficient operation. Although this was our first site visit, I can tell that the business culture and national identity of Vietnam is a huge driver in the country’s economic development.
