From what I’ve learned from visiting Café Britt, it seems that Tica’s view Café Britt as something for tourists. Despite their popularity, Café Britt aims to attract buyers from around the world rather than at home. In Costa Rica they are seen as the equivalent of a Starbucks, but to the rest of the world they are deemed a gourmet coffee. As a result, if I had a guess for what their most popular product is in Costa Rica it would be their chocolate. Their chocolate is known for being high quality and is affordable. This is why Café Britt has such an unusual role in the coffee supply chain. Moving forward, Café Britt’s main role in the supply chain is through selling their coffee globally and for their impressive marketing. Britt is different from Doka in the sense that Doka is the supplier, while Britt is the manufacturer. Doka makes the coffee, and is the farm that creates the supply. Britt sells and ships the products to be bought worldwide. So although they are similar, Doka and Britt have very different roles in the supply chain.

Continuing on, Britt ships everywhere around the world and is prolific at selling a variety of their products. The main reason for this is their name. Overtime Britt has established themselves as a household name in many countries through master advertising with part of Britt’s marketing tactics coming from their gift shops. This coffee powerhouse knows that Costa Rican coffee attracts tourists. They use this to their absolute advantage. To clarify, Britt sells massive amounts of coffee and merchandise through their gift shops and this creates word to mouth advertising through its buyers. This is a major part of their service. As previously stated, Britt stems from their effective outreach on foreign markets due to their gift shops. Along with this comes quality control. Britt ensures they’re service is sublime by having expert tasters evaluate various batches to make sure they are up to par. Whether or not their quality is up to par is somewhat irrelevant though. They rely on tourism and marketing to sell their coffee. Now, personally, I have a few opinions on this. One from a business perspective and one from how I feel about the product. First the business perspective. It’s truly genius. What better way to attract more buyers than tourists that are looking for “premium” products. By buying products with the company name on it you instantly become a walking advertisement, and by sharing your experience with anyone you are creating more potential buyers. Their marketing skills are unmatched. Now my perspective. In my eyes, actions speak louder than words. If you say you have a high quality product then it should be high quality. A tourist cannot and won’t discern how much your product is actually worth. You shouldn’t need to market a product so much. If it’s truly good then it will speak for itself. So, if it were me I’d work on perfecting the best possible coffee and allow my product to do the talking. I feel that this way would be more honest to buyers, and overtime create a more loyal customer base. In conclusion, Britt is a powerful company and it truly shows how powerful marketing can be.