What do you think of when you hear “Food Cloud?” When I first listened to the company name that my team was assigned, I thought of the movie “Cloudy With A Chance of Meatballs.” I assumed that we were paired with a company that created technology to control a agriculture environment to help grow food. As one could guess, I was wrong, but for an excellent reason!

Food Cloud is a not-for-profit that seeks to eliminate food waste. By partnering with local charities and retailers such as Aldi, Lidl, and Tesco, Food Cloud works to be the middleman in solving the alarming issue of food waste in today’s society. Food Cloud has played a very instrumental role in making itself known in the community through its genuine efforts to contribute to the greater good of humanity. The company’s sole purpose is to eliminate food waste by any means necessary. Whether sharing the company’s strategy with others or adding drop-off deliveries, Food Cloud’s #1 priority is to serve the community, society, and the world.

I think the success of their business model is contributed mainly to their purpose to serve the greater good of society. Food Cloud took many of its inspirations as a company from “412 Food Rescue”, a local program in Pittsburgh, PA, dedicated to eliminating food waste. Also, I would say that Ireland’s history with food security has been a factor in contributing to the local support for Food Cloud.

What took me back the most about Food Cloud was its lack of competitors. Food Cloud doesn’t believe in having any competitors because the more companies that contribute to eliminating food waste, the more significant improvement in achieving the company’s overall mission. Food Cloud is a cause-driven company, not a profit-driven company. Their willingness to share business operations with other companies and lack of concern for competition display their commitment to their mission.