Tourists love Britt because it’s not just coffee, it’s a whole experience. At Britt, you are essentially buying a fancy bag of beans that shows you have been to Costa Rica. Britt nails their design in order to market to consumers and differentiate themselves from other brands. The gourmet title is what draws customers in. As is the case with other labels, like organic or non-GMO, consumers like it when there is something different about the product they are buying. As long as the title makes the product sound better, they are more likely to buy it compared to traditional versions. Additionally, Britt has multiple conservation programs where they will donate a percentage of the earnings from a specific coffee type to an organization. To make these products more eye-catching, they change the design of the coffee bag, placing a colorful image of whatever animal the consumer’s money is going to help. Consumers love to buy products that make them feel good, like they are making a difference, and this is exactly what Britt is able to do. 

What makes Britt stand out in the coffee world is that they don’t grow the coffee, instead, they roast, package, and sell. They use specific packaging that prevents oxygen from entering while still letting the coffee expel its vapors. Also, they only sell local coffee in each country to keep it feeling authentic. Doka, on the other hand, is more focused on farming and the early part of the process, while Britt is all about the final product and the experience. When paired together, they are the perfect blend, just like the one in your cup!

Even though coffee isn’t their best seller, my guess: chocolate, of course, people still load up on Britt products because it feels premium and makes a great gift for loved ones or yourself! Plus, it’s everywhere. Airports and rest stops sell their products due to their partnership with the travel company Morpho. Britt simply finds where the tourists are and takes advantage of them when they are in a spending mood. Even though they are very successful, if I had to add something, I would increase their social media presence to expand their consumer base even more, and potentially offer online purchases of dry goods like coffee. But overall, Britt has succeeded in turning coffee into an individual adventure, one that everyone wants to be a part of.