It feels unreal that we already finished our stay in Morocco. This is something I had been waiting for for so long, and I could not have asked for a better experience. I feel extremely fortunate to have traveled to a country I have wanted to visit my whole life, and I am grateful for…
Author: Xander Murthwaite
The Moroccan Project
ANDD represents another example of Morocco’s strive for innovation, but more specifically, the role women play in it. With all the site visits we have attended, I’ve gotten the idea that Morocco is very centered around keeping tradition while also leveraging things like social media to sustain those industries. This applied especially today, where the…
AI Can’t Replace This $3 Crepe
Today, our speaker highlighted how AI is reshaping the role that we as humans play in entrepreneurship. He was extremely optimistic about the projection and development of the industry. One thing he emphasized was how easy it has become to skip the first stages of business development, as most people now spend more time correcting…
Mystery Street Drink
When Farah walked through her entrepreneurial journey, a key and consistent point she made was to just start. She emphasized that whether or not you have the funding, the best thing to do is begin with the idea, because time is the most valuable thing. When I think about entrepreneurship, I usually think of fully…
Bigfoot Sighting in Marrakech
Anou and the women’s cooperative collectively support female artisan crafters. From what I noticed, Anou is more digitally enhanced, as it connects artisans to consumers directly, while the cooperative is more of a space for women to work together and build a community, like the son mentioned today. Both organizations strive to create an uplifting…
Sniffing Spice
My first sight in the morning. It looks significantly different from the spiders I am used to because of it’s 99 pace and long legs. When we arrived in Marrakech, one of the first things we did was explore this old palace. The architecture was beautiful and the tiles were very abstract. I took multiple…
Technopark Aura
Today, we had our first three site visits, starting with my group’s site, Technopark Casablanca. Finally being able to see the two big towers with the connecting bridge was captivating. Being able to actually visit the site that we have done so much research on gave me a completely different perspective on entrepreneurship and innovation…
Rugs and Riches
Today’s conversation about the women artisan cooperative was very intriguing. Before this lesson, I was unsure how elegant Moroccan mugs are crafted and where they originate from. I assumed most would be made in-house in a major city or Medina. To my surprise, most rugs originate from rural areas and are crafted by women who…
Tradition and Progress
After all the lessons we have had so far in politics, religion, and the role of women, more specifically the reforms in these topics, one thing remains consistent. The biggest hurdle is mixing modern policies with traditions. Before coming to Morocco, I wasn’t sure how conservative or progressive the country would be in terms of…
The Beautiful Game
Although I think learning a new language would be more useful in my life, I prefer learning how to bargain. Walking away after successfully getting your what you want is like a dopamine rush. Today, during our bargaining simulation, me and a few other guys wanted to apply our newly-learned skills in the Medina. We…
Grass is Greener in the Medina
Life in Rabat moves at a calm and balanced pace, blending modern living with deep historical roots. As the capital of Morocco, the city is known for its clean streets, peaceful atmosphere, and beautiful coastal views along the Atlantic Ocean. Residents enjoy relaxing walks through the medina, quiet afternoons in the Andalusian Gardens, and evenings…
Tradition Meets Modern Tech – Casablanca Day 1
Today was the first day of my Moroccan journey after dropping in Casablanca, and I must say, the drive from the airport to the Hassan II Mosque was captivating. The roads had a Mediterranean feel to them, lined with many old villa-styled buildings in open fields. I expected the scenery to be more dry and…
Pitt Stop to The Sahara
Hey everyone! My name is Xander Murthwaite, and I’m so excited to explore Morrocco in just a week! I’m originally from Liverpool, England, but moved to the States nine years ago. I’m enrolled in the School of Business, studying Finance and Business Analytics. On campus, I’m involved with Panther Equity, Incline Consulting Group, and Phi…
