To call Ireland beautiful is an understatement. 

We started off our first day in Howth, Ireland enjoying the view of the Howth Lighthouse while walking through bushes of yellow flowers. After enjoying a delicious meal at the Wright’s öf Howth we ventured to CEA CAPA where we learned more about Irish culture. 

Our second day started with a historical tour of Dublin. Learning about Ireland’s extensive history was extremely interesting and I really enjoyed learning many facts about the incredible city from our extremely knowledgeable tour guide. We then had a bus tour around the city providing us with lot views of the city’s topography and architecture, and we even ran into some deer! 

When it comes to conducting business in different environments, you need to have an understanding of the consumer’s culture and history in order to create a product that they will view as worth their money. For example, you need to know what the target consumers likes and dislikes are or what they view as important in their day to day lives in order to make an efficient product.